Response URL: A request is received on the defined keyword, it will be forwarded to the given Response URL, such as www.example.com.

To respond to the keyword, the GupShup server calls the following URL:

http://www.example.com/getresponse.php?phonecode=%pcode&keyword=%kw&location=%loc&carrier=%car&content=%con&msisdn=%ph&timestamp=%time

The response URL consists details of response such as the sender’s phone number, the time when request was received, the keyword on which request was received, the additional message with the request, and so on.

Thus, for the keyword Test, phone code 9220092200, and message Test Nagpur, the server calls the following URL:

http://www.example.com?phonecode=9220092200&keyword=Test&location=Mumbai&carrier=Vodafone&content=TestNagpur&msisdn=9812348765&timestamp=13082098000

: If you wish to generate a response through the Callback URL, you must ensure that the response conforms to a specified XML format. If the remote server returns an invalid XML message or does not return an XML message at all, the first 160 characters of server response are used to compose the message.

Default Response: It is a response that is delivered to the sender’s number on receiving the keyword instruction. You can set a default string as a response to a keyword. This response is only sent to NON NCPR numbers to comply with TRAI regulations.