Keywords are words used to collect responses to a particular request placed by the sender. You can create a keyword group to respond to request coming from a normal 10 digit phone number or a short phone code. A short phone code is a number lesser than 10 digits and usually begins with 5. 

For example, in a banking scenario, your request to view your balance through SMS will consist of a word, say, BAL followed by an account number. Here, the word BAL is the keyword indicating to the receiving end that a registered phone number has sent a request to view balance of the mentioned account number.

This section displays the Active Keyword Groups, Keyword Groups Awaiting Approval, and Expired Keyword Groups.

A keyword is used to respond to collect a response to particular request placed by the sender. But to create a keyword, you must first create a keyword group and then create the associated keyword. A keyword group is used to organize all the keywords being used for a common purpose.

: This feature is not available for trial accounts.

Related links:

Creating keyword group

Editing keyword group

Deleting a keyword group